About the author
Peter J Pretorius is an author, technology enthusiast, AI specialist, and software developer passionate about making technology and artificial intelligence (AI) accessible, understandable, and practical for everyone.
He is the author of the AI in Business book series, a collection of three published books designed to help readers understand artificial intelligence, explore its capabilities, and discover practical ways to apply AI in everyday life and business.
The AI in Business book series
Peter’s three-book series takes readers on a learning journey, from understanding the fundamentals of AI to applying it in business and exploring more advanced uses.
- The ABC and 123 of AI. An accessible introduction to artificial intelligence, helping readers understand the fundamentals of AI in simple, easy-to-follow language.
- AI Use in Business. A friendly starter guide showing small and medium-sized businesses how to explore AI through practical examples, useful applications, and ready-to-use prompts.
- AI Use in Business: Level Two. The next step for readers who want to build on their AI knowledge and explore more advanced ways of using artificial intelligence in business.
Technology, innovation and business
Beyond writing, Peter enjoys exploring the possibilities of AI and software development through hands-on projects and experimentation. His interests include developing AI-powered solutions, creating software projects and games, and helping businesses understand how to introduce and use artificial intelligence effectively.
He is also passionate about helping organisations recognise the importance of responsible AI adoption. This includes developing practical resources and turnkey solutions to help businesses establish AI policies, educate employees, and introduce appropriate guidelines for using AI safely and responsibly.
His philosophy
Peter believes that artificial intelligence should not be intimidating or reserved for technical experts. Everyone should have the opportunity to understand it, experiment with it, and use it effectively.
Through plain-English explanations, practical examples, educational resources, and hands-on projects, his goal is to help individuals and businesses build the knowledge and confidence to embrace new technology.
His guiding philosophy is simple:
Understand the technology. Learn to use it. Innovate with it. And always use it responsibly.